01st - 03rd January 2027 at Sydney Showground, Sydney, Australia
Trade Fair
Add to Google calendar Exhibition Information
SSAA SHOT Expo (SSAASE Sydney) is an annual shooting sports and outdoor recreation exhibition organised for enthusiasts, retailers, manufacturers and professionals in the shooting and sporting industries. The event provides a platform for showcasing sporting equipment, outdoor products, accessories and related services. Exhibitors can present their latest offerings, connect with retailers and consumers, and explore business opportunities within the shooting sports market. The expo also supports industry networking, product demonstrations and knowledge sharing among participants interested in sporting activities, outdoor pursuits and equipment innovation. It brings together businesses and enthusiasts to explore products and developments across shooting sports and outdoor recreation.
Exhibition Categories
The main exhibition categories include sporting firearms, shooting accessories, ammunition-related products, optics, protective equipment and outdoor recreation gear. Other featured sectors cover hunting equipment, camping supplies, fishing products, outdoor clothing, footwear and sporting accessories. Exhibitors may showcase binoculars, scopes, storage solutions, equipment maintenance products and field accessories. Additional areas include outdoor survival equipment, recreational sporting products and related retail services. These categories attract shooting sports enthusiasts, outdoor recreation participants, retailers, manufacturers, distributors and industry professionals. The exhibition supports product discovery, supplier connections and knowledge exchange across shooting sports and outdoor equipment markets, with an emphasis on responsible participation and equipment safety.



· Sydney Showground, Sydney, Australia
· New South Wales, Sydney, Australia