11th - 12th November 2026 at ExCeL London, London, United Kingdom
Trade Fair
Add to Google calendarExhibition Information
White & Private Label Expo (WL) is a trade exhibition dedicated to white label products, private label manufacturing, and business-to-business sourcing opportunities. The event connects manufacturers, suppliers, retailers, wholesalers, distributors, and entrepreneurs seeking to develop or expand their own product brands. It provides a platform for discovering new products, identifying reliable manufacturing partners, and exploring contract manufacturing opportunities across consumer markets. The exhibition supports businesses in sourcing ready-made products, customising product ranges, and developing private label strategies. It also encourages networking, knowledge exchange, and commercial partnerships between buyers and suppliers. Participants can explore market opportunities, assess product innovations, and identify solutions that support brand development and business growth.
Exhibition Categories
White & Private Label Expo covers a broad range of consumer goods and manufacturing services. Major categories include food and beverages, confectionery, snacks, health foods, and grocery products. Non-food sectors include beauty and personal care, skincare, cosmetics, fragrances, household cleaning products, laundry supplies, and home care items. Other categories encompass health and wellness products, pet care, baby products, lifestyle goods, and general merchandise. The exhibition also features packaging solutions, product design, branding services, labelling, and customisation options. Supporting services include contract manufacturing, product development, quality assurance, testing, and supply chain solutions. These categories help retailers, wholesalers, and entrepreneurs identify suitable suppliers, expand product portfolios, and develop distinctive private label offerings for their target markets.



· ExCeL London, London, United Kingdom
· Royal Victoria Dock, 1 Western Gateway, London, E16 1XL, United Kingdom