2026 Seoul International Travel Fair (SITF)

2026 Seoul International Travel Fair (SITF)

Exhibition Information
Seoul International Travel Fair is held annually and is one of the largest tourism exhibitions in the region. It brings together global tourism boards, travel agencies, airlines, and hospitality businesses to promote destinations, travel services, and cultural experiences. The event serves as a dynamic platform for tourism marketing, business networking, and knowledge exchange among travel professionals and the public.

Exhibition Categories
The fair covers a wide range of categories including international and domestic tourism, eco-tourism, medical tourism, and luxury travel. Exhibitors showcase travel packages, hotel and resort promotions, airline services, and cultural tour programs. Additional sectors include educational trips, adventure tourism, cruises, and regional food experiences. Visitors can explore unique travel opportunities through cultural performances, destination presentations, and one-on-one consultations. The exhibition also highlights travel technology, digital booking platforms, and smart tourism solutions. It supports collaboration between travel businesses and government tourism bodies, encouraging partnerships that boost global tourism trends and sustainable practices.