2026 Better Tourism Lisbon Travel Market (BTL)

2026 Better Tourism Lisbon Travel Market (BTL)

Exhibition Information
The Better Tourism Lisbon Travel Market (BTL) is an annual exhibition that serves as a leading platform for the travel, tourism, and hospitality industries. It brings together tour operators, travel agencies, hotels, and service providers to showcase innovative products, services, and solutions that enhance travel experiences. The annual event provides opportunities for networking, business development, and knowledge sharing while highlighting emerging trends, market strategies, and best practices in tourism. It emphasizes sustainability, customer experience, and industry growth, attracting stakeholders from across the global travel and tourism sector.

Exhibition Categories
The exhibition features key categories within travel, tourism, and hospitality. Destination marketing and promotion services are highlighted to connect travelers with cultural, historical, and leisure experiences. Hospitality services, including hotels, resorts, and accommodation solutions, are showcased to enhance guest satisfaction. Travel technology, such as booking platforms, mobile applications, and customer service tools, is emphasized to improve operational efficiency and engagement. Tour operators, transportation solutions, and experiential tourism services are also featured to offer diverse and immersive travel options. Additionally, sustainable tourism practices and eco-friendly solutions are presented to support responsible travel.