2026 ITB china

2026 ITB china

Exhibition Information
ITB China is held annually and stands as a premier travel trade show dedicated to the Chinese tourism market. The event connects global travel suppliers with top-tier Chinese buyers, fostering strategic partnerships and business growth. With a strong focus on outbound travel, ITB China offers curated networking sessions, pre-scheduled appointments, and a dynamic conference program that supports knowledge exchange and market expansion. Exhibitors benefit from targeted exposure to thousands of trade professionals seeking innovative travel solutions and services.

Exhibition Categories
The exhibition features a wide spectrum of travel sectors including leisure tourism, corporate travel, and MICE . Customized and themed travel experiences such as luxury, adventure, and cultural tourism are prominently showcased. Technology providers offering digital booking platforms, AI-driven travel tools, and data analytics solutions also play a key role. Additional categories include destination marketing, hospitality services, and travel-related financial solutions. This diverse category mix ensures comprehensive coverage of the travel ecosystem, making ITB China a vital hub for industry innovation and global collaboration.