2026 Merchandising Messe Hamburg (MMHH)

2026 Merchandising Messe Hamburg (MMHH)

Exhibition Information
The Merchandising Messe Hamburg is an annual expo for marketing and merchandising professionals. It serves as Europes largest merchandising fair, attracting over 1,000 visitors from various sectors. The event features more than 100 exhibitors showcasing innovations and products in a dedicated VIP area. It includes the FanCommerce Forum, where leading speakers discuss current developments in related fields through specialized sessions.

Exhibition Categories
The expo primarily focuses on merchandising and licensing, highlighting products and strategies for sports teams and industries. Key sectors include football and other sports such as handball, basketball, and ice hockey, alongside international clubs. It also covers music and entertainment, with participation from industry and advertising branches. E-commerce and trade innovations form a core part, enabling collaborative market development and trend exploration. The event fosters partnerships for creating tailored assortments and advancing merchandising practices across these diverse areas.